• Understanding Men in the Aesthetic Market

    1 month ago - By IAPAM

    Understanding Men in the Aesthetic Market
    The aesthetic medicine industry is a competitive and growing industry. People want to look as good as they feel, and the patients are more like consumers as they are willing to pay for aesthetic procedures. The new age aesthetic patients come prepared: they are educated about treatment options, the costs and the outcomes involved.
    Subsequently, physicians have to keep up with these savvy patients and create competitive prices, expert opinions and the convenience of treatments. It's not just females who are seeking to look good, though. The male...
    Read more ...