• How to Create a Marketing Strategy for Your Practice

    One year ago - By IAPAM

    By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM
    Outside of your other marketing initiatives like digital ads, you should plan to have ongoing promotions within your practice as part of your marketing strategy. These promotions will keep your practice in the forefront of local prospective patients.
    Create an Annual Calendar for Practice Promotions
    It is a good idea to create an annual calendar of promotions in advance. Now you will have a clear plan on what you are going to do throughout the upcoming year. Base your promotions on the time of the...
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