• Consumer Responses to Firms' Voluntary Disclosure of Information: Evidence from Calorie Labeling by Starbucks - by Rosemary Avery, John Cawley, Julia Eddelbuettel, Matthew D. Eisenberg, Charlie Mann, Alan D. Mathios

    1 month ago - By National Bureau of Economic Research

    This paper estimates the impact on consumer behavior of a firm's voluntary disclosure of information. Specifically, we study the impact of Starbucks' disclosure of calorie information on its menu boards in June 2013. Using data on over 250,000 consumers' visits to specific restaurant chains, we estimate difference-in-difference models that compare the change in the probability that consumers recently visited Starbucks to the change in the probability that they recently visited a similar chain that did not voluntarily disclose: Dunkin Donuts. Estimates from difference-in-differences models...
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