• VIDEO: Narrow down website search area to localize consumers

    2 monthes ago - By Healio

    In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how practice owners located in rural areas can narrow down the area where their practices show up online.
    Evans advises that specialists in rural areas, as well as locations surrounded by multiple towns and suburbs, research what terms consumers use to search for local practices. Practice owners can then optimize their website search terms to better reflect their specific location.
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