• Powerful Axe Commercial Questions What It Means To Be A Man

    11 monthes ago - By Scary Mommy

    Axe body spray's new commercial takes aim at “toxic masculinity”
    After years of playing to some of the most extreme stereotypes about the modern man, an unlikely brand is using its advertising reach to question traditional notions of masculinity.
    “Toxic” and “masculinity” go hand-in-hand with Axe Body Spray, but they're usually not right next to each other.
    Axe Body Spray's new “Is It OK for Guys?” ad is attempting to encourage guys to think outside of the box about their manhood.
    The ad has guys questioning things like, “Is it okay to not like sports? Is it okay to be a virgin? Is it okay...
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